A professional community for leaders in mixology

November 2008 - Inner Circle

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  • The Perception of Taste

    As ambassadors, we are all in the fortunate position of meeting an array of fascinating people, be it when we are travelling from A to B or simply in the domain of the bar. On one of these occasions I had the opportunity to meet an intriguing character...

  • Greedy Clubs

    One of my roles as Grey Goose brand ambassador is incentivising London Clubs by giving the waiters and waitresses vouchers so that they are more inclined to sell our brand over another. This has mixed results and is becoming increasingly more frustrating...

  • The perfect dry martini cocktail

    “I must get out of these wet clothes and into a dry Martini.” Robert Benchley, 1935. So popular! The dry martini is the benchmark for all cocktails. There is perhaps no other cocktail that is better known, it is in literature, film and politic...

  • The Role of the Bartender

    I’ve thinking today about bartenders. We’re all over the world. Some are behind a bar at this precise moment, some aren’t. But in every different country they assume different roles. I might be wrong, but in my experience, bartenders...

  • Cocktails in Antwerp

    Have you ever considered a trip to Antwerp? It's a city that's always linked with fashion and design – and is also home to great cocktails.

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